Jun 29, 2012

Patient Testimonials in Advertising OK?

Q. Is it permissible for physicians to use testimonials from satisfied patients to promote their practice?

A. While Texas Medical Board rules do not forbid their use outright, practices should be very, very careful when considering the use of a testimonial in an ad. Testimonials regarding a physician’s skill or the quality of the physician’s professional services may be misleading or deceptive and therefore unethical.

Read more -- and don't forget to check the Texas Medical Board website for current updates on its rules and policies with respect to this issue.

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